Blush, Beauty & Big brand Moments: Behind the Scenes at Ulta Beauty World with GTC
This month, our team at Good Time Creative had the incredible opportunity to support Ulta Beauty and 15+ brand partners at two major events in San Antonio, TX: the Ulta Beauty Field Leadership Conference and the first-ever Ulta Beauty World. Both events celebrated innovation, creativity, and the vibrant beauty community—and we were thrilled to be a part of it all.
Photo: Courtesy of Ulta Beauty - BizBash
Ulta Beauty World made its debut as a one-day experience designed to bring the Ulta community together for a day of connection, discovery, and unforgettable beauty moments. With over 1,500 attendees—including more than 80 influencers—and special guest host Mikayla Nogueira, the energy in the room was unmatched.
Good Time Creative proudly supported more than 15 exhibiting brands at the event, including Ulta Beauty Collection, DIBS, Sacheu, Snif, and many more. Our work included full exhibit design and production, ensuring each brand had a standout presence on the show floor.
At the heart of the expo hall, we also designed and built the 50x60 Ulta Beauty anchor space—serving as the central hub for attendees to receive hair tinsel, ear piercing, and makeup services. This vibrant activation became a must-visit destination, embodying the spirit of Ulta Beauty’s inclusive and joyful brand experience.
Just across the aisle, Ulta Beauty Collection delivered one of the most memorable (IMO) activations of the event with a fully immersive experience supporting the launch of their new Cloud Blush line.
GTC designed and built a tunnel-style room where every interior surface was wrapped in soft pink shag fabric, transporting attendees into a dreamy, whimsical world—aptly named Cloudy with a Chance of Blush.
Outside the cloud room, the UBC team handed out blush-shade color-matched branded macarons, which GTC proudly designed and produced alongside their custom puff print branded tees.
These standout activations highlight what Good Time Creative does best—bringing bold, beautiful brand moments to life through design, production, all the way to the show floor. We’re grateful to Ulta Beauty and all of our brand partners for trusting us with their vision and look forward to creating beautiful things together in the future!
