GET YOUR BRAND NOTICED at NATURAL PRODUCTS EXPO WEST
From FIRST concept through final show day, Good Time Creative designs, produces & manages standout Expo West experiences.
Expo West moves quickly, and exhibiting successfully requires far more than just a great-looking booth. GTC brings creative, production, and show-service management together under one experienced team. Whether your brand needs a compact inline exhibit, a large custom footprint, or a pop-up sampling activation, we help brands transform their vision and goals into functional, high-impact experiences.
YOUR EXPO WEST PARTNER—FROM THE FIRST floor plan TO THE LAST CRATE PACKED ON THE SHOW FLOOR…
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Creative strategy and concept development
Floor planning and attendee experience mapping
Sampling experience strategy
Branded merchandise & giveaway concept development
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Rendering development
Graphic design & artwork layout
Mechanical & engineer print development (custom fabrication)
Custom merchandise (team outfits!) design
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Engineering and fabrication
Graphic production
Custom carpentry & metal construction
Furniture & styling sourcing
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Show order coordination & management
Installation & Dismantle Labor (union)
Freight transportation
Audio Visual Tech Services
On-site supervision
Post-show storage & inventory management
Our process…
Discover
Define goals, footprint, activations, budget and operational needs.
Design
Develop the creative concept, floor plan, renderings and attendee journey.
Produce
Engineer, fabricate, and prepare the exhibit for shipment.
Execute
Coordinate show orders, transportation, and installation & dismantle labor services.
our super bowl event…
Expo West is often referred to as the CPG industry’s “Super Bowl event”, and we couldn’t agree more. Since 2021, Good Time Creative has helped more than 100 brands spanning beverages, snacks, better-for-you foods, supplements, and beauty, show up at Expo West with engaging, functional exhibit experiences backed by full-service production and on-site support.
5+
Years supporting brands on the show floor
100+
Exhibits & pop-ups designed, produced and deployed
1
End-to-end partner for design, fabrication, and on-site execution
EXPO WEST EXHIBIT PORTFOLIO
EXPO WEST EXHIBIT PORTFOLIO
BLOOM NUTRITION - 30' × 40' Custom Island Exhibit - 2026
CHOMPS - 8' × 30' Custom Inline Exhibit - 2026
SPINDRIFT - 20' × 30' Custom Island Exhibit - 2026
OWYN - 20' × 20' Custom Island Exhibit - 2026
BELGIAN BOYS - 10' × 30' Custom Inline Exhibit - 2026
CRAVINGS BY CHRISSY TEIGEN - 10' × 20' Custom Inline Exhibit - 2025
WILDE - 10' × 45' Metal Frame Inline Exhibit - 2026
MINOR FIGURES - 8' × 20' Custom Inline Exhibit - 2026
ICELANDIC GLACIAL - 10' × 20' Custom Inline Exhibit - 2025
ONCE UPON A COCONUT - 10' × 30' Custom Inline Exhibit - 2026
MALK - 8' × 20' Custom Inline Exhibit - 2026
ALOHA - 8' × 20' Custom Inline Exhibit - 2026
EXPERIENTIAL ACTIVATIONS
CHOMPS - Outdoor Sampling Space and Protein Drop Game - 2026
BELGIAN BOYS - Custom Life-Size Cereal Bowl - 2023
MALK - Coffee Bar Sampling Experience - 2026
DEEBEES - Sampling Station - 2023
HINT - Custom Life-Size Fruit Tables - 2026
CHOMPS - Outdoor Sampling Space - 2025
MERCH & GIVEAWAYS
MINOR FIGURES - Custom Coffee Totes & Order Tickets - 2026
UNREAL SNACKS - Custom Jackets & Totes - 2026
BELGIAN BOYS - Custom Toast Bags - 2022
BELGIAN BOYS - Custom Corrugated Display - 2023
CULTURE POP - Custom Flavor Pads - 2023
WILDE - Custom Team Merch, Photo Booth Props, & Photo Templates - 2026
CASE STUDIES
See how OUR TEAM TURNED OUR CLIENT’S GOALS into engaging, operationally sound show-floor experiences—from early creative development through fabrication, installation and execution.
30' × 30' Custom Island Exhibit | 2025
An immersive, product launch-forward experience designed to support sampling, education and high-volume attendee engagement.
BLOOM NUTRITION
Two 8' × 20' Custom Inline Exhibits | 2025
Strategically positioned across from one another, SOMOS Foods’ two exhibits maximized brand visibility and attendee engagement with product sampling, dedicated meeting space and lively mariachi happy hours.
SOMOS
Hear from our Clients
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Chomps
“…The team always comes to me not only with ideas, but solutions. They understand how busy brands are and take on a lot of the leg work, which makes for a beautiful end product! Can't recommend Good Time Creative enough!”
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Maeve
“GTC was an absolute pleasure to work with – they were quick to reply, easy to understand, and accommodated our smaller budget while still delivering a GORGEOUS masterpiece of a booth that got us attention and complements all week long. Will definitely be working with them again down the road!”
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Cravings by Chrissy Teigen
“Working with Good Time Creative felt like a true partnership from start to finish. Their team was consistently responsive - whether we needed help sourcing materials, had questions about the process, or required on-site assistance…I wouldn't hesitate to work with this team again!”
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Belgian Boys
“…They deliver what they say they will, when they say they will, and they are on-hand to problem solve even the smallest issues. There are such wonderfully creative and resourceful minds on this team, we can't wait to work with them again!”
Frequently Asked Questions
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Our Expo West capabilities span the full process from strategy to show floor. We start by defining your goals, footprint, activations, budget, and operational needs. From there, we develop the creative concept, floor plan, renderings, and attendee journey. Once the design is set, we engineer, fabricate, and prepare your exhibit for shipment. Finally, we coordinate show orders, transportation, and installation and dismantle labor so your exhibit is fully managed from first conversation to show day.
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We're open to all booth sizes, company sizes, and budgets. We're always happy to learn more about your project and value engineer as needed to bring your vision to life.
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Expo West is one of our largest shows of the year, so the earlier the better. We generally aim to begin conversations with clients in mid-to-late summer.
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We're happy to review and evaluate your existing properties. Floor plans, set-up prints, dimensions, and photos all help our Production team assess what can be reused.
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Yes; our Kits & Merch team can design and produce giveaway items and/or matching merchandise items for your team.
Already have an exhibit but still looking for merch/giveaways? We’re happy to assist with merch, giveaway items, or any additional branded elements you may want within your exhibit space.
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Yes; our Show Services team coordinates the following:
Round-trip transportation to the show and back to our warehouse in Chicago, IL (or your preferred location).
Labor for installation and dismantle.
Supplies needed for labor.
Labor supervision.
Our Show Services team also places show orders on your behalf. Orders are billed to the credit card on file, at rates set by the show contractor, and include:
Submitting electrical floor plans.
Electrical equipment and materials.
Electrical labor.
Drayage (material handling from the warehouse to receive exhibit properties).
Rigging (hanging signs only).
Porter service.
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Yes; a member of our team will be on show site during install, show days, and dismantle. They're there to answer questions, troubleshoot issues on-site, and communicate with the show contractor as needed.
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Merchandising isn't part of our standard service, but it can be added upon request, depending on availability and project scope. Ask your GTC contact for more information.
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Yes; our warehouse is based in Chicago, IL, and we can store your exhibit there or at the location of your choice. Storage is billed quarterly based on the size and weight of your properties.
PLANNING FOR EXPO WEST 2027? LET’S GET STARTED.
The strongest Expo West experiences begin long before move-in. Tell us about your brand, footprint, goals and anticipated budget, and our team will help identify the right creative and production approach.
Already have a design or existing exhibit? We can also help with fabrication, show services, and storage.
