GET YOUR BRAND NOTICED at ULTA FLC & ULTA beauty world
From FIRST concept through final show day, Good Time Creative designs, produces & manages standout Expo West experiences.
Expo West moves quickly, and exhibiting successfully requires far more than just a great-looking booth. GTC brings creative, production, and show-service management together under one experienced team. Whether your brand needs a compact inline exhibit, a large custom footprint, or a pop-up sampling activation, we help brands transform their vision and goals into functional, high-impact experiences.
YOUR Ulta beauty world PARTNER—FROM THE FIRST floor plan TO THE LAST CRATE PACKED ON THE SHOW FLOOR…
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Creative strategy and concept development
Floor planning and attendee experience mapping
Sampling experience strategy
Branded merchandise & giveaway concept development
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Rendering development
Graphic design & artwork layout
Mechanical & engineer print development (custom fabrication)
Custom merchandise (team outfits!) design
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Engineering and fabrication
Graphic production
Custom carpentry & metal construction
Furniture & styling sourcing
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Show order coordination & management
Installation & Dismantle Labor (union)
Freight transportation
Audio Visual Tech Services
On-site supervision
Post-show storage & inventory management
our super bowl event…
Expo West is often referred to as the CPG industry’s “Super Bowl event”, and we couldn’t agree more. Since 2021, Good Time Creative has helped more than 100 brands spanning beverages, snacks, better-for-you foods, supplements, and beauty, show up at Expo West with engaging, functional exhibit experiences backed by full-service production and on-site support.
5+
Years supporting brands on the show floor
100+
Exhibits & pop-ups designed, produced and deployed
1
End-to-end partner for design, fabrication, and on-site execution
ULTA FLC & BEAUTY WORLD PORTFOLIO
ULTA FLC & BEAUTY WORLD PORTFOLIO
EXHIBIT DESIGN
ABOUT-FACE / AF94 - 20' × 20' - 2024
AF94 / ABOUT-FACE - 20' × 20' - 2024
BOSLEY MD - 10' × 10' - 2023
BREAD BEAUTY SUPPLY - 10' × 10' - 2025
COOLA - 10' × 10' - 2025
DEVA CURL - 20' × 20' - 2026
DIBS - 10' × 10' - 2025
DIME BEAUTY - 10' × 10' - 2026
EOS - 10' × 10' - 2024
FWEE - 20' × 20' - 2026
GRANDE COSMETICS - 10' × 10' - 2025
HALF MAGIC BEAUTY - 10' × 20' - 2026
HALF MAGIC - 10' × 20' - 2025
KERANIQUE - 10' × 10' - 2025
KISS - 20' × 20' - 2026
OLIVE & JUNE - 10' × 10' - 2026
ONYX - 10' × 30' - 2026
POURRI - 20' × 20' - 2024
R.E.M. BEAUTY - 10' × 20' - 2026
REVOLUTION BEAUTY - 20' × 20' - 2026
SCENT BEAUTY × SABRINA CARPENTER - 10' × 30' - 2026
SACHEU - 10' × 20' - 2026
SEXY HAIR - 20' × 20' - 2026
SKIN GYM - 10' × 10' - 2025
SNIF - 10' × 30' - 2026
SNIF - 10' × 30' - 2025
ULTA BEAUTY - 50' × 60' - 2025
ULTA BEAUTY COLLECTION - 20' × 20' - 2025
VERB - 10' × 20' - 2026
sampling activations
DEVA CURL - 2025
DEVA CURL - 2026
CASE STUDIES
See how OUR TEAM TURNED OUR CLIENT’S GOALS into engaging, operationally sound show-floor experiences—from early creative development through fabrication, installation and execution.
30' × 30' Custom Island Exhibit | 2025
An immersive, product launch-forward experience designed to support sampling, education and high-volume attendee engagement.
BLOOM NUTRITION
Two 8' × 20' Custom Inline Exhibits | 2025
Strategically positioned across from one another, SOMOS Foods’ two exhibits maximized brand visibility and attendee engagement with product sampling, dedicated meeting space and lively mariachi happy hours.
SOMOS
Hear from our Clients
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![Ulta Beauty]()
Ulta Beauty
...This team is incredibly proactive with fantastic communication. They work to understand their clients' needs and provide support every step of the way. The Good Time Creative team thinks of everything, from ideas for a new booth or activation build to supporting with unique event needs they have you covered It is apparent that this team loves working together and they love what they do...
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![Sacheu Beauty]()
Sacheu Beauty
“Every detail - from the lock-inspired wall, locker activation, to the chrome brand logo, countertop and pedestals - incorporated true-to-brand details beyond our wildest dreams. The booth design didn't just introduce a product, it told our story in a memorable way, turning a booth visit into brand awareness. Good Time Creative went above and beyond to create a seamless experience from concept to installation, and we couldn't be prouder to recommend them for any activation needs!”
Our process…
Discover
Define goals, footprint, activations, budget and operational needs.
Design
Develop the creative concept, floor plan, renderings and attendee journey.
Produce
Engineer, fabricate, and prepare the exhibit for shipment.
Execute
Coordinate show orders, transportation, and installation & dismantle labor services.
Frequently Asked Questions
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We're open to all booth sizes, company sizes, and budgets. We're always happy to learn more about your project and value engineer as needed to bring your vision to life.
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Ulta FLC is one of our largest shows of the year, so the earlier the better. We generally aim to begin conversations with clients mid-fall.
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We're happy to review and evaluate your existing properties. Floor plans, set-up prints, dimensions, and photos all help our Production team assess what can be reused.
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Yes; our team can design and produce giveaway items and/or matching merchandise items for your team.
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Yes; our Show Services team coordinates the following:
Round-trip transportation to the show and back to our warehouse in Chicago, IL.
Labor for installation and dismantle.
Supplies needed for labor.
Labor supervision.
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Yes; our team places show orders on your behalf and acts as the liaison between the show contractor and exhibitor. GTC does not invoice you directly for these charges as these are placed on your preferred credit card. These services completed by the show contractor include electrical, rigging, drayage, etc.
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We will have the full GTC team on show site including our Account Management, Project Management, and Labor Supervision teams. Our team is there to answer questions, troubleshoot issues, and communicate with the show contractor as needed.
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Yes; our warehouse is based in Chicago, IL, where we can store your exhibit. Storage is billed quarterly based on the quantity and size of your crates and/or pallets.
PLANNING FOR ULta FLC/beauty world 2027? LET’S GET STARTED.
The strongest Ulta Beauty World experiences begin long before move-in. Tell us about your brand, footprint, goals and anticipated budget, and our team will help identify the right creative and production approach.
